Search Engine Optimization - » Nielsen NetRatings page views OUT, time spent online IN

Nielsen NetRatings page views OUT, time spent online IN July 10, 2007

Category : SEO News, SEO News for Mobile , trackback

Nielsen one of the country's largest Internet benchmarking companies is to drop page views as its primary measurement for comparing sites, instead they plan on using total time spent online as the prime measurement.

Scott Ross, director of product marketing at Nielsen NetRatings, said the change was prompted by a continuing increase in the use of AJAX (Asynchronous JavaScript and XML), which allows a Web site to refresh content without reloading an entire page, and to the growing use of audio and video streaming.

According to Scott Toss, “It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement".

Tags: Nielden, Netrankings, AJAX

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