Search Engine Optimization - » How to maxamize Google Adwords

How to maxamize Google Adwords November 5, 2008

Category : Traffic Building , trackback

Google AdWords is Googleâ€™s PPC (Pay Per Click) service, webmasters can create their own adverts and choose keywords. so when people search with keywords you purchase, they will see your advert either on top of the search results, as follows;

or over to the right of the results,Â (see below)

Your placement depends on your keyword bid result, That’s right you bid on search keywords using an auction like system.

The top 3 successful keyword bids place you at the top position (as above), the 4th and so on puts your advert on the right hand side.

You only pay when people click through to your site, and you have total control over the amount of click-troughs you buy or the amount of budget you spend a month. This is how Google makes its money.

Google AdWords is not just for product marketing, or campaign marketing or even, for just paying to increase traffic to your site, although it is all of these things.

In conjunction with Google Analytics, it can be an invaluable market intelligence research tool which can give you a critically important and timely insight into how well your website is performing.

It allows you to estimate over a period of time, what your conversion rate for arriving customers is and since you know exactly what you are bidding and spending to acquire customers, your ROI.

The general idea is as follows, you would essentially be using AdWords to seed interest in your site and then measure the results.

So lets say for example your aim is to sell 100 Widgets over a one month period, or if your not an e commerce site, your aim might be to sign-up 100 users in a month.

But you have just started your website and you don’t have any natural search traffic Google adWords can direct enough people at your website to allow you to work out your conversion rate, your conversion rate is the percentage of people who visit your site that buy something or sign up or whatever your measurement criteria is.

This is the real benefit of Google AdWords, targeted market and customer intelligence, and of course sales conversion

Tags: Google, AdWords, conversion rate

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