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Google planned $3 billion Dollar accusation of Doubleclick under scrutiny May 29, 2007

Category : SEO News , trackback

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Last week the US Federal trade commission opened a preliminary antitrust investigation into Googles planned multi million dollar purchase of Internet advertising company Doubleclick.

An FTC spokesman said yesterday (Monday) that the agency did not comment on pending inquiries

Consumer privacy advocates have raised concerns because Doubleclick in addition to managing banner advertising for many companies throughout the Internet, also can track user movements and browsing habits as they navigate different sites.This information combined with Google search index and other Google sources of data would amass huge amounts individual private data all in one company,

My view: if Google were to turn Evil, the horrors they could do to the world, fortunately for all of us, they’re not that way inclined. I for one salute Google and am awaiting my Google brain implant that monitors my buying habits!,

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