How to maxamize Google Adwords November 5, 2008
Category : Traffic Building , 643 commentsGoogle AdWords is Google’s PPC (Pay Per Click) service, webmasters can create their own adverts and choose keywords. so when people search with keywords you purchase, they will see your advert either on top of the search results, as follows;
or over to the right of the results, (see below)
Your placement depends on your keyword bid result, That’s right you bid on search keywords using an auction like system.
The top 3 successful keyword bids place you at the top position (as above), the 4th and so on puts your advert on the right hand side.
You only pay when people click through to your site, and you have total control over the amount of click-troughs you buy or the amount of budget you spend a month. This is how Google makes its money.
Google AdWords is not just for product marketing, or campaign marketing or even, for just paying to increase traffic to your site, although it is all of these things.
In conjunction with Google Analytics, it can be an invaluable market intelligence research tool which can give you a critically important and timely insight into how well your website is performing.
It allows you to estimate over a period of time, what your conversion rate for arriving customers is and since you know exactly what you are bidding and spending to acquire customers, your ROI.
The general idea is as follows, you would essentially be using AdWords to seed interest in your site and then measure the results.
So lets say for example your aim is to sell 100 Widgets over a one month period, or if your not an e commerce site, your aim might be to sign-up 100 users in a month.
But you have just started your website and you don’t have any natural search traffic Google adWords can direct enough people at your website to allow you to work out your conversion rate, your conversion rate is the percentage of people who visit your site that buy something or sign up or whatever your measurement criteria is.
This is the real benefit of Google AdWords, targeted market and customer intelligence, and of course sales conversion
Tags: Google, AdWords, conversion rateAdwords PPC does not increase sales, what can I do? November 4, 2008
Category : Traffic Building , 3 commentsThe hard truth is that if your not making sales via paid PPC advertising the problem is with your website, not with PPC.
You must get your conversion rate up, your best bet is use Adwords to help you to do this, but dont spend all your money, use it to seed and test which keywords convert the best for each 100 users sent via PPC, then change your website home page or navigation, and test again with 100 PPC users, see if your conversion rate increases, rinse repeat
TIP Make landing pages, and point a PPC marketing campaign to it, measure a 100 or 200 PPC, landing pages convert better if targeted at that PPC keyword product or service sector
Tags: Adwords, PPC, adviceWhat is SERP? November 3, 2008
Category : Traffic Building , 923 commentsSERP (in the SEO world) is an acronym for Search Engine Results Page, it measures your organic search rank through a search website like Google or Yahoo, note: it is very common to have different SERP rankings between different search providers even using the exactly the same search keywords.
Whats is the difference between an organic search result and a normal search?
An organic search result is a non paid search result (it IS a normal search), for example if you paid for the search keyword SEO to place on the first page, via AdWords, then this would not be an organic search result, its artificially high.
Tags: SERP, SEO termsGoogle data center list for SEO June 15, 2007
Category : Traffic Building , 1080 commentsWhy is knowing Google data centers useful?
Recent Google updates often appear on random centers, sometimes many days before they appear in a normal Google search. So you can open any of these IP addresses which represent a Google center and search for your website, it often allows you to see any ranking changes propagate
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How long does it take to get accepted into the Dmoz Directory? June 13, 2007
Category : Traffic Building , 6 comments
The official answer is depending on the activity of the category you submit to, it may take up to 2 weeks or more for your site to be reviewed.
So officially its at least 2 weeks or more, meaning months, in fact the reality is you can expect to wait many months depending on how busy the site editors are in your category.
Dmoz is moderated by people, site editors, actual people, the problem is that some categories not only require the OK from one editor but any editor higher up the category chain can refuse a submission, this is also what slows down the process.
There have been some horror stories of submissions waiting 6 months plus to be accepted or being rejected outright because the category editor was a competitor website or a friend of a competitor website, (of course these are just rumors).
In the end the only thing you can say for sure is humans are fallible and while Im sure these stories or generally not true, they can happen.
So don’t expect to be added into dmoz, view it as a bonus, and be patient, the editors are volunteers and they work hard.
Search engine submit locations
Category : Traffic Building , 86904 commentsSo you have reached the stage where you are happy with your with your website and you want to submit it to all or as many search engines as you can.
This is not as easy as it sounds, for example: I tried for ages to find the submit service for the Microsoft Live search, I eventually found out it does not have a submit service,stupid, but it should have been a lot easier to clarify that point,UPGATE I found the Microsoft live submit see below,  Google is no problem, as is Yahoo, but the rest can be a pain.
Note: Beware of the automatic submit services \ scripts, many of them have out of date submit links, also beware of submit to 10000 xyz service, they will spam your address to the dregs of the website link listing sites, a waste of time and will (in my opinion) actually hurt your ranking.
Your best bet is to manually submit to each of the search engines yourself, especially Google or Yahoo, their submit tools are excellent, or dmoz directory
Search engine website submit locations
https://www.google.com/webmasters/tools
Yahoo
https://siteexplorer.search.yahoo.com
Microsoft Live search
Note: Even though MS says there is no site submit, I found this link via one of the dmoz affiliates
Add site: http://search.msn.com/docs/submit.aspx?FORM=WSDD2
AOL search
http://search.aol.com/aol/webhome
(if your in Google you will be in AOL soon after)
Alltheweb
Don’t use: http://www.alltheweb.com/help/webmaster/submit_site
Use https://siteexplorer.search.yahoo.com/ (they’re managed by Yahoo)
Gigablast Search
Note: Popular search and directory
Add site:http://www.gigablast.com/addurl
Wisenut search
Note:Part of the LookSmart search engine.
Add site: http://www.wisenut.com/submit.html
Altavista
http://search.aol.com/aol/webhome
Note: Now owned by Yahoo, so if your in Yahoo, also part of Overture search marketing.
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