Microsoft, if you fail on search, try try again September 27, 2007
Category : SEO News, SEO News for Mobile, Search Engines , comments closedMicrosoft unveiled on Wednesday the 26th of September 2007, that the first major upgrade to its Live search site since it was launched over a year ago will be going live shortly, adding new shopping, entertainment and health verticals and improving video search. But most of the changes, particularly in the core search relevancy, mirror what competitors already offer.
The company demonstrated the new features at an event dubbed “Searchification” at its Mountain View, Calif. offices.
Time will tell if there search performs any better.
Tags: Microsoft, Live Search, SearchificationBrowser Wars update: IE7 and Firefox 2.0 at parity in some European states August 13, 2007
Category : Net News, SEO News , comments closed
Xiti, which monitors share of browser across 32 European countries, reports that IE7 and Firefox 2 have, on average, reached parity in terms of site visit share. This compares with a clear advantage to IE7 in the early part of March. There are significant disparities between nation states with 17 of the countries indicating a preference for Firefox.
More significantly for those in enterprise land is the distribution of where Firefox is faring best. Of the most divergent countries, Germany shows 32.7% in favour of Firefox compared with 21% for IE7, Austria shows 26.2/24.2 while Finland shows 38.5/23. The remaining 12 countries that prefer Firefox are all either in the Eastern European area, part of the old Soviet bloc or less developed from a technology perspective.
Google search for mom and pop websites July 17, 2007
Category : SEO News, SEO News for Mobile , 98 commentsIn an effort to offer more services to the small website mom and pop websites accress the Internet, Google Inc. is offering to run the search engines of small Web sites starting at $100 per year.
The service scheduled to be unveiled Tuesday June the 17 th is aimed at the millions of Web sites that either don't have search engines or are unhappy with the quality of their current search results, said Nitin Mangtani, a Google product manager.
Google had been offering a free version of custom search since last October to Web sites supported by Google ads.
Tags: Google, searchSearch market share for June, MSN jumps, but Yahoo continues its decline July 12, 2007
Category : SEO News, SEO News for Mobile , 12 commentsThe June (half year) search market share results are in, Google is still in a commanding position of dominance at 62% search market share, Yahoo continues to disappoint at 19.6%, Ask websites is negligible at a couple of a percent.
However the big news is a jump in usage in MSN live search to a little over 13%, this is the first positive gain Microsoft has made this year.
Unfortunately for Microsoft this jump is not attributed to a dramatic increase in search traffic on their live search, much of the increase is resulting from their new “Live search Club” which is a gaming site that somehow creates search traffic with the Games and rewards players with prizes.
More news can be found here
Nielsen NetRatings page views OUT, time spent online IN July 10, 2007
Category : SEO News, SEO News for Mobile , 125 commentsNielsen one of the country's largest Internet benchmarking companies is to drop page views as its primary measurement for comparing sites, instead they plan on using total time spent online as the prime measurement.
Scott Ross, director of product marketing at Nielsen NetRatings, said the change was prompted by a continuing increase in the use of AJAX (Asynchronous JavaScript and XML), which allows a Web site to refresh content without reloading an entire page, and to the growing use of audio and video streaming.
According to Scott Toss, “It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement".
Tags: Nielden, Netrankings, AJAX
Yahoo to launch Smartads July 3, 2007
Category : SEO News, SEO News for Mobile , 22635 commentsIn tests, Yahoo said SmartAds resulted in click through rates that were two to three times higher than similarly placed, untargeted display ads.
So what is Yahoo SmartAds?, it supposedly gives advertisers the ability to dynamically generate hundreds or thousands of different variants of a given ad using the same set of graphic and data elements.
Time will tell if this is true
