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Adwords PPC does not increase sales, what can I do? November 4, 2008

Category : Traffic Building , trackback

The hard truth is that if your not making sales via paid PPC advertising the problem is with your website, not with PPC.

You must get your conversion rate up, your best bet is use Adwords to help you to do this, but dont spend all your money, use it to seed and test which keywords convert the best for each 100 users sent via PPC, then change your website home page or navigation, and test again with 100 PPC users, see if your conversion rate increases, rinse repeat

TIP Make landing pages, and point a PPC marketing campaign to it, measure a 100 or 200 PPC, landing pages convert better if targeted at that PPC keyword product or service sector