Search Engine Optimization - » 2007

Microsoft to add photo sharing and Web-based hosted storage to live June 27, 2007

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In an effort to bolster the flagging Microsoft Live service offering and to compete with existing Image services from Google and Yahoo, Microsoft will is BETA testing photo sharing and free web based folder file sharing.

Beta testers are being given 500 megabytes of online storage. Though they can share files with anyone they wish, people who are invited to use a shared folder have to sign up for a Windows Live ID for authentication, said Brian Hall, general manager of the Windows Live business group.

"This is the second generation" of Windows Live, said Hall.

If they could just improve Live search they might be on the right track, as it is if they did not have the install base of windows users pointing traffic to Live search, they would be nowhere.

Judge to Google, you are not the justice department!

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More news on the Microsoft antitrust case, the U.S. District Judge Colleen Kollar Kotelly said Google should take its concerns about Vista to the Justice Department, noting that Google is not a party in this case. The judge said she would hear the government's views on how to deal with the concerns.

Google had previously requested to know specifically what Changes Microsoft were going to make to Vista in order to allow other search / index technologies to coexist in Vista.

Tags: Google, Microsoft, antitrust

Google takes on Germany over privacy concerns, shut down German Gmail? June 24, 2007

Category : Net News, SEO News for Mobile , 6 comments

In a new twist that Google actually seems to care about people privacy, they have threatened to close Gmail Germany, in response to a new German Law stating that any connection data concerning the internet, phone calls SMS etc. of any german citizen will be saved for 6 months, Proxy services like Tor will be made illegal.

Well done Google, this law is a digsrace, one wonders with all the regulation in Europe how the Germans can get away with this crazy law, come to think of it, have'ntthe British not been up to this for years?

Tags: Google, Privacy, Germany

Yahoo makes push into mobile search with Yahoo oneSearch June 22, 2007

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Yahoo is in the process of upgrading its Yahoo mobile website Yahoo mobile Go, to version 2.0, in an effort to grab more of the emerging mobile Internet / search market.

Yahoo mobile go will offer mobile maps, oneSearch, Yahoo Mail,Â users will be able to open many common attachments, including Word, Excel and PDF files, end news content formatted for mobile devices.

They have also signed deals with 6 Asian mobile carriers; Asia has one of the fastest growing mobile market in the world.

With the introduction of new phones like iPhone and faster telecoms networks, it is widely viewed that 2007 will see a large growth in mobile internet use.

Â Tags: Yahoo mobile go, oneSearch, mobile

Adwords PPC does not increase sales, what can I do? June 21, 2007

Category : Traffic Building , add a comment

The hard truth is that if your not making sales via paid PPC advertising the problem is with your website, not with PPC.

You must get your conversion rate up, your best bet is use Adwords to help you to do this, but dont spend all your money, use it to seed and test which keywords convert the best for each 100 users sent via PPC, then change your website home page or navigationÂ and test again with 100 PPC, see if your conversion rate increases, rinse repeat

TIP Make landing pages, and point a PPC marketing campaign to it, measure a 100 or 200 PPC, landing pages convert better if targeted at that PPC keyword product or service sector

Tags: Adwords, PPC, advice