What the world is searching on Google May 29, 2007
Category : SEO News , add a comment
Check out what is trendy, go to Google trends and find out what people are searching for today!
Tags: Google, Trends, LabsHmm whats Hogzilla 2?
Google buys Anti-Mallware provider
Category : SEO News , 1 comment so farGoogle has bought an anti-malware company called GreenBorder, that sells browser virtualization security software.
See https://supportcenteronline.com/ics/support/default.asp?deptID=4049 for more information
Tags: Google, Security, mallwareSoon there will be nothing left for Google to buy!
Google planned $3 billion Dollar accusation of Doubleclick under scrutiny
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Last week the US Federal trade commission opened a preliminary antitrust investigation into Googles planned multi million dollar purchase of Internet advertising company Doubleclick.
An FTC spokesman said yesterday (Monday) that the agency did not comment on pending inquiries
Consumer privacy advocates have raised concerns because Doubleclick in addition to managing banner advertising for many companies throughout the Internet, also can track user movements and browsing habits as they navigate different sites.This information combined with Google search index and other Google sources of data would amass huge amounts individual private data all in one company,
My view: if Google were to turn Evil, the horrors they could do to the world, fortunately for all of us, they’re not that way inclined. I for one salute Google and am awaiting my Google brain implant that monitors my buying habits!,
Tags: Google, Doubleclick
Is Google news crawler stealing content?
Category : SEO News , add a commentIn an interesting article over at CNET news, they discuss whether Google is actually benefiting the traditional news organizations’ when it crawls and aggregates news websites or is it simply stealing content
“If all of the newspapers in America did not allow Google to steal their content, how profitable would Google be?” Sam Zell, Los Angeles Times and Chicago Tribune.said during a speech at Stanford university.
My view: if I look over the shoulder of someone reading the new Harry Potter book, and read the first paragraphs, am I stealing it?
See the full article here:.
How to pick your keywords
Category : Traffic Building , add a commentThis is one of the single most important decisions your going to make for your website, you must decide what keywords (words) best describe your website, remember this is SEO which basically means your marketing to the search crawlers not to people so while being overly verbose and descriptive may go down well with people, for SEO you start by choosing 2 or 3 keywords that you think best describe your website.
Ask yourself this question, if you were searching for your website product of content what words would you use when searching in Google, then ask your friends, very soon you should have a short list of 3 or so keywords.
So you now know what keywords your woud use to find your website and you know what words your friends would use, what about everyone else?, you need to find out.
How to check popular search keywords?
Yahoo overture has a great little tool called Yahoo keyword assistant, located here; http://inventory.uk.overture.com/d/searchinventory/suggestion/
So in our example we search for DVDs, we can see that more people searched for DVD rentals then DVDs, this means you might try focusing more on renting online rather then selling and emphasize general DVDs rather then Chan’s because less then 100 people searched specifically for these. Regardless its clear how useful this information is.
From this moment forward these words control how you market your website, if your keywords are “Jacky Chan DVDsâ€, then your aim in life is to increase your search ranking when someone types in Jacky Chan or Jacky chan DVDs or Chinese DVD etc, any new products or new content must be relevant to these keywords
It sounds obvious to say “your website content should only be relevant to the central idea or product sect of the website or business†but you would be amazed how difficult it is to discipline yourself to keep your website content focused.
Tags: Google, Search, Keywords
