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Digg this and SEO May 26, 2007

Category : Traffic Building , 25 comments

  

What is Digg?

Well you have probably heard of digg, or seen the digg button on various websites on your browsing ravels, but what is it exactly?, what does it do?, and how does it help me market my website and improve my SEO search ranking?. Digg is a user driven social content website, people submit diggs of websites they like to the digg site (after they register http://digg.com/register).

If many people digg your website then you can get bumped to their home page, it should also be noted that diggs are categorized.

How does Digg help my website?

Find an article, video, or podcast online and submit it to Digg.com. Your submission will immediately appear in “Upcoming Stories,” where other members can find it and, if they like it, Digg it.

If many people like it then it can have a knock on effect when can drive massive traffic to your site, a word of warning if people don’t like your digg then can ‘bury’ it

You should also think about adding a digg link to the bottom of your website to make it easier for existing registered digg users to digg your website, for information on how to add a digg link to your website go to http://digg.com/tools/integrate/

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Google unveils universal search

Category : SEO News , add a comment

Google Logo news

May 17th, 2007, Recently at the Searchology event Google gave a sneak preview on what it calls “Universal search” 

So what is Google Universal search? 

Its a refinement on it current search results that that will blend listings from its news, video, images, local and book search engines among those it gathers. SO its essentially an aggregate result view You can already see the changes on google.com website (see image below), which depending on the results of the search categories it into Maps, Images, web, and presumably books, Note: nothing on the UK site as yet. 

Illustration of new google search change
see categories now just below the search input box) 
Searches will automatically bring up links to other search options 

So how does this effect SEO on your website? 

Its my opinion that it will make natural search for web only, more difficult because you will be competing against more sources in relevance for searches, also less of page 1 will be left for actual website results, more of it will be eaten away by map, image and book results. 

Personalize?  

The ability to personalize your search is speculation at this point, which could alleviate the potential chaos of results into something meaningful to the searcher, (Im not that interested in maps for example, unless its a holiday destination search or something like that), but it would make sense when you consider what Google are doing with personalized iGoogle homepage themes. 

Does this mean Google searches differently? 

Does it rank differently, does the Google search algorithm change?, don’t panic!, I don’t think so, my understanding is the core search algorithm has not changed, its simply an additional algorithm of some sort which reorders the results adding in a mix of other relevant map, images searches into the core search result set.

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